Forreduci is an independent fashion label that was inspired by three friends who wanted to bring a new dynamic to urban fashion within the UK.
The aim was to get enough critical acclaim within the streets of London to expand as an established brand not just a t-shirt line or gimmick, but to set trends by bringing fresh new designs to the streets of London and beyond, that could be worn with the confidence and pride knowing that it’s a British designer brand. They started retailing exclusively online in 2005, opened first store in south London in October 2009 and started a VIP home shopping service October 2011. From this they were able to have a direct platform to communicate with their customers with the focus of building the brand identity and keeping it real.
The Forreduci brand has expanded international and has been spotted on celebrities like Soulja Boy, BET's 106 & Park Terrence J, and The Game just to name a few.
The Line consist of Tshirts, Sweatshirts,Hoodies, Leather Jackets, Hats, Book Bags and now Footwear.